Think Globally, Act Locally
Driving Results with Knowledge Based Creativity
Smart Business During Tough Times
03/03/2008 - 03/09/2008
Guide to a safe passageBalancing pricing and revenue growth during an economic downturn is tricky at best. This is the time when you need to sharpen the pencil and your intimate knowledge about your market, your customers, your product and competition spurred by your creativity will get you to safe harbor and even allow you to thrive during difficult economic times. Stay In Brand. Know that people sense nervousness and desperation and will veer away. A strong brand communi
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